Marketing Plan

Coldwell Banker Heritage House Marketing Plan

Sell your home with Coldwell Banker Heritage House’s Powerful Marketing Program

Our comprehensive listing sales campaign is the most intensive in the area. Coldwell Banker Heritage House’s comprehensive lead generation program attracts highly qualified local and national buyers to our featured listings. Highlights of our marketing plan include:

• Your home will be photographed using the latest Canon digital technology to present your home in high resolution color
• The home will be photographed as many times as necessary to capture and present the beauty of your home.
• Virtual Video tour posted on website, blog and you-tube.
• We will design and deliver a comprehensive set of print and direct mail campaigns
• We will deliver e-blast brochures to highly respected agents locally and outside the region as deemed necessary
• Your home will be shown in the Appeal Democrat newspaper insert
• Our  agent will call you weekly to discuss the strategy and progress in selling your home
• We will arrange for Appointment-Only Showings when requested

For a more information: 530-674-0504.

How Will You Market My Property?

This page informs you of the process Coldwell Banker Heritage House employs to insure your property is sold in the shortest time and at the highest possible price. You want to know that we’ll treat your business with the level of concern and priority that you expect, so please read on.

Intelligence Based Pricing

The cornerstone of every successful property sale is an effective price. Research proves that priced intelligently, your property will sell faster and for a higher % of your desired price than if you overprice.

Using a proven formula, Coldwell Banker Heritage House collects the latest market data, assesses current and emerging marketplace trends, researches properties that have recently sold in your neighborhood, prepares a comparative market analysis (CMA) and delivers a thoroughly researched valuation of your home. After we list your property, we will provide you with continuous market updates to ensure that your property listing remains optimized to match with current market demand.

Online Marketing
84% of all home buyers use the Internet in their home-search process (Source: 2005 NAR Profile of Home Buyers and Sellers) and the use of web search technology is growing. Therefore, it is critical to maximize your home’s Online Exposure. Below is a graphic that shows a subset of the websites on which we will post and maintain your property information and photos:

Listing Distribution Sites

www.YubaSutterCaHomes.com our website is one of the most advanced real estate sites in the area. Your property will be accessible from our homepage under the ‘Featured Homes’ Section, including digital photo tour, links to property details supported by more photos, a map, and a professionally designed printable flyer. Your listing will also be included on all our SNVMLS search and search results pages, and will be emailed to each qualified buyer who expresses interest in the home. 

Participating Broker/Agent Websites

Multiple Listing Service (Metrolist and SNVMLS) Broker Reciprocity Agreements allow Coldwell Banker Heritage House to market your home through every major real estate web portal in the Yuba Sutter area.  This includes all cooperating Broker and Agent Web websites.

www.realtor.com

Realtor.com, the top real estate website used by buyers searching for homes, executes over 6 million property searches daily. For our clients, we purchase the ‘Property Enhancement Package’ which insures that your home is presented as a ‘Showcased Listing’ including photographs with thorough descriptions, Photo Tour and is linked through realtor.com to the following major websites for expanded online exposure.

Search Engine Optimization
Most online real estate searches begin with a search for real estate in Yuba Sutter.’ Our investment in search engine optimization makes www.yubasuttercahomes.com and your property listing highly accessible through thousands of web search capabilities because of strategic partnerships we have developed with well-known search engines that include: Google, Yahoo and MSN.

eFlyer
Our staff will create a custom eFlyer for your property, that we will email to hundreds of real estate agents and qualified buyer prospects in our proprietary database. The eFlyer will include direct links back to the detailed photos and listing information we assemble to effectively present and sell your home.

Local Print & Direct Mail Advertising:
While web marketing is increasingly important, traditional forms of marketing/advertising still play a role in successfully marketing and selling a Yuba Sutter property. Following is a list of other marketing channels that we employ to sell your listing:

Open House Promotion
Coldwell Banker Heritage House uses e-cards to distribute notices regarding each upcoming open house to agents who just might be working with the perfect buyer for your home.

Realtor Exposure Campaigns

• Direct Marketing Campaign to Local & National Agents
• E-Flyers
• Phone calls
• Agent Caravans, Events and Open House Promotions
• Offer incentives to agents who attend
• Distribute marketing collateral
• Follow up thank-you email, including virtual tour link
• Promote through Coldwell Banker Inter-Office Relationships
• Homes of Distinction Group Promotion
• Luxury Homes Network Promotion

Full Color Photo Flyer
A custom flyer will be designed that presents your property using beautiful high resolution photos. Flyers are used for in-home display, given to real estate agents and prospective buyers.

Immediate Yard Signage
Signs will go up within 24 hours. Provides contact information, printed take-away flyers, and directs potential buyers to our website and number to access more information.

Follow up with Agents Who Show Your Home

Our staff will obtain feedback each time your home is shown, communicate this information to you as well as information about recent sales and changing market conditions that may affect your property. 

Negotiate on Your Behalf

Coldwell Banker Heritage House will leverage over 30 years of combined negotiating experience and accumulated knowledge to secure the best deal possible.

Manage the Closing Process

We will manage issues associated with the closing process including: dealing with the co-op agent, the lender, the buyer, title work, the appraiser, earnest money accounting, transaction coordination between all parties, inspectors and termite letters to ensure a smooth and problem free transaction.

After-Sales Follow Up

Our objective is to exceed your expectations. Therefore, our services, if needed will continue for years after the sale.